How Solar Is Transforming a Long-Time Coal State 

In this episode of Good Energy, Dan Conant, Founder and CEO of West Virginia-based Solar Holler, discusses how he has built a solar business in a state traditionally known for its coal mining. 

Conant entered the solar market at a time when solar installations were extremely rare in Appalachia. Conant began by focusing on solar installations with nonprofits like the church in his hometown. Solar Holler is a unionized solar company and is providing jobs in a state struggling to retain young people in its workforce. Conant prioritizes maintaining the wealth and benefits of solar projects within the state and owned by West Virginians.  To this day, Solar Holler works with apprenticeship programs to train young people as solar installers, with many apprentices installing solar in their own communities. 

In the wake of the passage of H.R. 1, Conant feels that there was a lack of consideration for business planning cycles, but he is glad about the extension for leasing and commercial credits. Solar Holler is fully booked through the end of 2025 and is now selling into 2026 after the residential solar tax credit expires.  

Conant discusses the market forces bringing renewable energy into West Virginia, especially the big tech leaders who are interested in bringing data center investments into the state if there is renewable generating capacity that can support their operations. He concludes by mentioning West Virginia’s role as an American energy powerhouse for decades and the legacy the coal industry leaves, which should not be forgotten even as the country transitions to other forms of energy. 

From in-depth interviews with industry leaders to insightful discussions on the rapid growth of solar and storage in the United States, Good Energy connects you with the heartbeat of the solar industry. Whether you’re a seasoned professional or just curious about the future of energy, tune in to stay informed and inspired about the bright future of solar. Listen to full episodes on YouTube, Spotify, and Apple Podcasts.