“If you can find a couple of trusted voices that can speak authentically and speak openly…then that’s where you will see a lot of people congregating.”
Seth Miller, Director of Digital Communications, SEIA
In this episode of Good Energy, Seth Miller, SEIA’s Director of Digital Communications, discusses authentically communicating in the ever-evolving virtual space.
Miller begins by noting the challenge of businesses and organizations having an authentic and personal presence on social media. Organizations don’t need to shy away from more complex topics and should recognize the knowledge that their audience has.
Miller emphasizes the importance of showing passion and excitement within digital content. Especially within the solar industry, there are many people who deeply care about the work that they do and the impact that they make. Tapping into this enthusiasm can create an especially effective story. The solar industry should have a strong tone of confidence within its digital presence thanks to the recent success and momentum of the industry.
On the topic of misinformation, Miller advises to tell a positive, truthful story and trust that the audience will understand the facts. Because misinformation is so widespread online, it’s important to recognize the myths that most need to be debunked and prioritize these over other falsehoods gaining less traction.
Miller concludes with his predictions for the future of social media. He discusses social media influencers and their importance as messengers delivering information that people trust. People are also losing their digital connection with their close-knit circles which is creating a yearning for more authentic content on social media.
From in-depth interviews with industry leaders to insightful discussions on the rapid growth of solar and storage in the United States, Good Energy connects you with the heartbeat of the solar industry. Whether you’re a seasoned professional or just curious about the future of energy, tune in to stay informed and inspired about the bright future of solar. Listen to full episodes on YouTube, Spotify, and Apple Podcasts.
special guest
Seth Miller
Director, Digital Communications
Seth grew up in Vermillion, South Dakota and received his B.A. in Politics and Economics from Occidental College in Los Angeles. Prior to joining SEIA, Seth worked on several environmental and climate campaigns. He currently resides in Washington D.C. where he is an avid consumer of all things related to pop culture and the Chicago Cubs.
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