BMW Pushes Solar Power With New Partnership

Forbes

BMW has taken another step in what is shaping up to be a multifaceted electric vehicle initiative that focuses on spurring infrastructure and lifestyle changes among consumers, as much as touting the vehicles themselves.

A new partnership between BMW and Real Goods Solar, a Louisville, Colo.-based provider of residential and commercial solar technology, will allow owners of current BMW ActiveE experimental electric vehicles and future buyers of the i3, BMW’s first full-production EV scheduled to launch in 2013, to buy solar panels for their homes at up to a 35% discount. They must live in California, Connecticut, New Jersey, New York and Massachusetts.