Solar Marketer's Take On #SolarIsNow

Tor “Solar Fred” Valenza, chief marketing officer of solar for San Francisco-based Impress Labs, explains why the solar industry should continue using SEIA’s #SolarIsNow hashtag, instead of the classic #GoSolar or #GotSolar. Solar Fred provides us with some solid points about rallying behind this new hashtag that was created last year during the industry’s successful push to extend the solar investment tax credit (ITC). 

The industry’s branding strategy succeeds when their customers describe their brand similar to or exactly how they would wish to be described. Solar is the next big thing that is driving a revolution in this country’s energy landscape. The “Solar Is Now” moniker encapsulates the brand that solar marketers and advocates are working to establish for our industry. 

What do you think?