Senior Communications Manager

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Company Profile

The Solar Energy Industries Association (SEIA) is the national trade association for the solar and storage industry and represents more 1,000 member companies and 255,000 Americans working across the United States. SEIA is leading the transformation to a clean energy economy and is creating the framework for solar to reach 30% of U.S. electricity generation by 2030. We work with our member companies and strategic partners to fight for policies that create jobs in every community and shape fair market rules that promote competition and the growth of reliable, low-cost solar power.

SEIA does this by supporting pro-solar policies at the state and federal level, developing cutting-edge market research, hosting educational events and webinars, and serving as the voice of the solar and storage industry.

SEIA employees are passionate, forward-thinking leaders that start every day knowing that their work makes a difference. SEIA values diversity and fosters an inclusive, lively company culture that celebrates team success. The association has earned numerous awards for its work and company culture and was named by the Nonprofit Times as one of the “Best Nonprofits to Work For” in America in April 2022.

Position Summary

The Senior Communications Manager reports to the Senior Director of Communications and supports SEIA’s strategic communication efforts. The Senior Communications Manager will play an important role in the organization’s media relations and social media activities and will help to advance the organization’s thought leadership and implement state and federal advocacy campaigns.

SEIA relies on its communications and public affairs team to strengthen its message, expand its audience, and provide high-quality communication outcomes for its members. The Senior Communications Manager will help SEIA expand its market opportunities, win policy battles, influence the national conversation on clean energy and climate change and reach the organization’s goals in the Solar+ Decade.

Core Duties & Responsibilities

  • Advancing thought leadership opportunities for SEIA’s spokespeople by drafting blog posts, drafting and pitching op-eds, and developing other digital pieces of content that highlight SEIA’s various campaigns and priorities. 

  • Assisting with media relations, to include: drafting and distributing press releases, pitching news stories, preparing spokespeople for media interviews, fielding media requests, and coordinating press calls to support SEIA’s announcements and other media engagement efforts. 

  • Speechwriting and developing other event preparation materials for SEIA’s senior leaders. 

  • Supporting SEIA’s social media presence by creating engaging digital content that supports SEIA’s priority initiatives. This includes writing social media copy, developing graphics, and creating short videos like Instagram Reels and TikTok videos. 

  • Tracking and analyzing the effectiveness of SEIA’s traditional media and digital media activities. 

Professional Experience, Education & Other Qualifications

  • Three to five years of experience working in public relations, policy communications, digital communications, social media and/or association communications. Knowledge of climate issues and the clean energy industry is preferred. 

  • Strong written and verbal skills and proven ability to communicate to a variety of audiences. 

  • Ability to produce and distribute engaging content that advances an organization’s voice or objective, including blog posts, press releases, webpages, fact sheets, editorials, and more. 

  • Experience executing digital and public affairs campaigns designed to further a brand’s reach and influence. 

  • Strong knowledge of media relations best practices and proven ability to engage with the press. 

  • Experience working in content management systems like Drupal and WordPress, customer relationship management systems such as Salesforce, event management platforms like Eventbrite, and the ability to quickly learn other programs and platforms as needed. 

  • Capable of developing social media strategy and experience curating a brand’s presence on Twitter, Instagram, LinkedIn, Facebook and/or TikTok. 

  • Ability to be adaptable and work under time-sensitive deadlines in a fast-paced and collaborative team environment. 

  • Knowledge of design platforms like Adobe Illustrator, Photoshop, InDesign and video editing programs like After Effects, Premier Pro, and Final Cut is strongly desired but not required. 

Working Conditions

  • Work is in an office environment on a hybrid schedule.
  • Work location: Washington, D.C.

Compensation Range

$68,000 - $80,000 annually, based on experience, and excellent benefits package.

To Apply

Please submit a cover letter, resume, and salary requirement to [email protected] with the subject “2023 Senior Communications Manager.” Submissions that are in the form of a single Word or PDF document facilitate review and are preferred.

Please name all files using the following format: "[name]_[document title]_SEIA." No calls please; direct applicants only, no search or placement firms.

Working at SEIA

SEIA values diversity, inclusion and equity within our organization and the promotion of these values across the solar industry. We strive to welcome different perspectives, identities, and backgrounds, regardless of job function in order to create a more resilient organization that supports a strong, equitable solar industry. SEIA envisions an industry that is committed to fostering a culture of inclusivity. We aim to achieve this by encouraging openness and transparency about diversity issues and progress. We will develop strategies, programs, and tools that seek to equalize opportunities within SEIA and allow for discussing and sharing best practices within the solar industry.

SEIA provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, homelessness, or any other characteristic protected by federal, state, or local laws. SEIA complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which we employ staff. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.