As solar prices continue their historic decline, many Americans may remain unaware of the true financial value of solar today. According to this report from the North Carolina Clean Energy Technology Center, 21 million single-family homeowners in the US live in a city where solar costs less than their current utility rates when paired with low-cost financing options. There's a clear information gap that this report seeks close. While this is true, the authors find that the non-hardware soft costs that currently represent 64% of the total cost of a PV system still has room for significant reductions. These costs can be reduced through targeted actions of local governments. Read the full report for more details.